C.D. Leganés is a finalist at the Football Business Awards in the "Best Fan Engagement" category

C.D. Leganés has been named a finalist at the Football Business Awards thanks to its ‘Butarque Mystery Box’ initiative, one of the most prestigious international awards in the football industry, which each year recognize the most innovative and successful projects in areas such as marketing, management, communication and fan engagement within the sport.

Specifically, the pepinero club will compete for the award in the “Best Fan Engagement” category, which honors organizations that develop projects capable of strengthening the connection between the club and its fan community, generating innovative and participatory experiences for supporters.

In this category, C.D. Leganés will compete against other outstanding international clubs and projects in the field of fan interaction, in an edition that brings together some of the best engagement initiatives in world football. Bayern Munich, Cambridge United and Cardiff City F.C. are among the contenders in this category.

In addition, this same club initiative has also been shortlisted as a finalist at the Smarter Sports Awards, another international recognition that rewards innovation and the use of new ideas and technologies to enhance the sports experience.

This double nomination reinforces C.D. Leganés’ positioning as one of the most proactive clubs in the development of innovative projects within the football ecosystem, consolidating its commitment to an increasingly close, creative and participatory relationship with its fans.